品牌建设工作的关键要素略论

Key Elements of Brand Construction

品牌建设对提高区域经济竞争能力有重要的作用。在总结福建品牌建设工作成效的基础上,讨论品牌建设工作的关键要素。企业要致力于技术创新和产品质量管理,优化企业是培育品牌的基础。通过现代营销方法,使品牌优势转化为市场优势。要建立品牌保护监督机制和保护品牌法律。

Brand plays a important role in increasing economic competitive ability of the region.On the basis of summarizing the result of the brand construction in Fujian province,this paper discusses the key element of the brand construction.The enterprises must concentrate their efforts on improving process technology innovation and quality administration of product.Optimizing enterprises is the base of fostering a brand.The brand superiority must be transformed into market superiority by using the method of modern distribution.The brand tutelage mechanism and related law should be established.