摘要
在欧美各大贸易展上频频露面后，中国公司开始寻找提高企业及品牌知名度的方法。这些公司大多建于1978年以后，有些则成立没几年。同时，西方的品牌创建概念对中国企业来说也是新生物。
After a few appearances at trade shows in Europe and North America, Chinese companies wonder how they can make their company and brand uames better recognized. Most of them started their companies after 1978, and many just in the past few years, as nascent as the Western concept of branding in China.
