摘要
案例教学法已经成为市场营销学主要的教学方法。在教学中,案例教学的具体应用还存在一些不足之处,笔者结合多年的教学感受,对案例教学法在市场营销教学中的应用进行探讨。
The case teaching method has become a main teaching method science. In practice, however, the case teaching method still exists some defects. Face with this situation, the author deeply analysis exists application in market science by coming with his teaching experience.
出处
《山东纺织经济》
2007年第6期92-94,共3页
Shandong Textile Economy
关键词
案例
市场营销学
讨论
the case teaching method, market science, discussion
