摘要
采用文献资料、问卷调查等方法,运用经济学、营销学等理论,分析了中超联赛在市场主体、市场体系等方面存在的主要问题及其成因。在此基础上提出了中超联赛的发展对策:深化体制改革;完善运行机制;改进产品质量;建设联赛文化;培育市场;治理联赛秩序;改善外部环境。
Using the methods of literature study,questionnaire, and the theories of economics and marketing, the main problems and the causes that Chinese Football Super League has in the market entity and marketing system were analyzed. Based on the analysis, countermeasures of the league development were given, which were deepening the reform of the league system, perfecting the league operation mechanism, ameliorating quality of league products, establishing the league culture, cultivating league market, ruling the league discipline and improving the external environment.
出处
《武汉体育学院学报》
CSSCI
北大核心
2007年第11期25-30,共6页
Journal of Wuhan Sports University
基金
2005年国家体育总局体育社会科学研究课题(776SS05039)
关键词
中超联赛
市场营运
现状
对策
Chinese Football Super League
marketing operation
present status
countermeasure
