济南市旅游产业核心竞争能力研究

Researches on the Core Competence of Tourism Industry in Jinan City

在分析济南市旅游产业发展存在问题的基础上,根据核心竞争能力理论,构建了济南市旅游产业核心竞争能力框架结构。认为核心竞争能力是济南旅游产业持续发展的源泉所在,如果济南市旅游产业要在激烈的市场竞争中获取竞争优势,就必须识别和构建自己的核心竞争能力,因此,分别从企业家型的政府、旅游资源特色、旅游人力资源的积累和培养、旅游企业的品牌建立、旅游企业服务质量的提高、旅游危机管理的能力等因素进行了系统阐述,并就今后的发展方向提出建议和具体措施。

Based on the analysis of some problems of tourism industry development in Jinan City and on the core competence theory, this paper puts forward the framework model of the core competence of tourism industry inJinan City. The paper considers that the core competence is the sources of the sustainable tourism industry development in Jinan City. If the tourism industry in Jinan City wins its competition advantage, it must know and build itscore competence. Finally, the main factor to impact on the core competence of tourism industry in Jinan City, which includes entrepreneur government, characteristics tourism resources, bringing up and cumulating human resources, building tourism brand, improving service quality, ability of managing crisis, have been tively. analyzed respectively.