摘要
竞争优势来源是战略管理领域的最根本问题,而现有的三种战略思考逻辑均难以全面解析竞争优势的来源。要解决这一问题,就必须对现有的三种战略思考逻辑进行整合,构建竞争优势来源的整合解析框架,这种整合解析框架认为,企业如需建立并保持竞争优势,就必须适应快速变化的产业环境、持续发展新的战略资源、与网络伙伴建立互信互利关系,从而全方位地、动态地解释了企业竞争优势的来源。
Sources of competitive advantage is the most fundamental to strategic management, while the existing 3 analytical logics have difficulties in parsing the sources of competitive advantage. To solve this problem, an integrated analytic framework is proposed in aomni-directional and dynamic way and concluded that enterprises should adapt to turbulent industry environment, keen on developing new strategic resources and building mutual trust and mutual benefit relationship with network partners.
出处
《武汉大学学报(哲学社会科学版)》
CSSCI
2007年第6期890-894,共5页
Wuhan University Journal:Philosophy & Social Science
关键词
竞争优势
市场结构
资源基础观点
关系网络
competitive advantage
market structure
resource-based view
relationship network