摘要
电信资费套餐是电信运营商进行客户关系管理的手段,能使客户受惠并提高运营商收益。使用数据挖掘技术可以制定资费套餐。首先介绍了数据挖掘的流程,并以外来务工人群为例进行了具体解释。然后,提出了运营商收益模型,可用来验证基于数据挖掘技术的资费套餐的有效性。最后,按照实际例子给出了具体的资费套餐设计和收益模型验证。
Tariff packages are used as a means of customer relation management by telecom operators, which can benefits both customers and operators. This paper introduces how to design optimized tariff packages by means of data mining. Firstly, the process of data mining is introduced with the data mining of the migrant labor cus- tomer group as an example. Then, an operator return model is presented, which can be used to verify the effectiveness of tariff packages designed on the basis of data mining. Lastly, the application and implement of package designing are described and the return model is verified.
出处
《现代电信科技》
2007年第11期28-32,共5页
Modern Science & Technology of Telecommunications
关键词
数据挖掘
资费套餐
收益模型
data mining,tariff packages, return model
