论电子商务中选择数据挖掘技术的依据

On the Basis of the Selection of DataMining Techniques in Electronic Commerce

数据挖掘中应用的技术包括经典的统计、近邻、聚类,也包括最新发展起来的决策树、神经网络和关联规则等一些较新的方法。结合数据挖掘技术在电子商务中的应用,提出选择数据挖掘技术的两个重要依据,以便开发出有效、实用的数据挖掘系统。

The techniques applied in data mining include some new methods such as the latest decision tree, neural network and association rules as well as classic statistics, nearest neighbour and clustering. This paper proposes two important foundations of the selection of data mining techniques, combining the application of it in electronic commerce, so as to develop effective and practical data mining system.