摘要
我国企业与跨国公司建立战略联盟,主要目的在于“以市场换资金,以市场换技术,以市场换管理”,而市场、资金、技术和管理经验都是有形的或无形的资源。从资源的角度来看,联盟就是一个资源的集合体,每位联盟成员都会为联盟带来资源。我国企业与跨国公司进行联盟,也是一个资源互补或者资源加强的过程。
Our country enterprise found strategy alliance with the multinational corporation for the major target of " exchange the mark -etplace for fund. technology and administration". But they are tangible or intangible resource. From the resource, alliance is a resource aggre -gate and each member can bring resource. It is also a process of resource comptementation or resource reinforces with the alliance of our country enterprise and the multinational corporation.
出处
《和田师范专科学校学报》
2007年第4期30-31,共2页
Journal of Hotan Normal College
关键词
资源
联盟
跨国公司
Resource
Alliance: Multinational corporation