浅谈现代标志设计的构思与表现

A Brief study of desighing and representing of modern signs

在当今社会,标志设计的构思与表现已同人们的生活紧密相联,标志设计也已不再仅仅是依附于产品的识别符号,它已经超越了传统的表达理念与企业文化载体,如何运用现代设计理念表现出符合时代要求,并能满足人们对这一文化领域的需求,便成为我们研究和探索的主要内容和方向。本文试图通过对现代标志设计理念的分析与探讨来说明现代标志设计的构思与表现。

the design of signs has close relationship with people＇ s daily life nowadays. It has surpassed traditional view about expressing and enterprise cultwral carrier, which is not only ideo-graphical symbol a ttachod to products. The Eain Contents and directicns we study is that how to design showld satisfy cultural demands for people This paper indicates designing and representing of modern signs based on analysisand study of the modern view of the design.