收益的定价管理在网络空间租赁中的应用

Application of Revenue Management to Cyberspace Rental Pricing

将收益管理技术引入网络空间租赁领域,通过对网络空间特点的分析,得出影响供应商定价的5种因素:软硬件配置及基础设施建设、服务、租赁空间的大小、租赁时间和技术进步,并通过相关数据说明这些因素对供应商定价产生的影响。将收益管理与网络租赁产品价格设计联系起来,简要阐述了网络产品价格设计的全过程,并针对当前价格设计中存在的问题,提出了几种有效的解决方法。

Revenue management technique was introduced into cyberspace rental. Summed up were five sorts of factors influencing suppliers＇ price strategies, including collocation of software and hardware, infrastructure building, service, the size of the space, the duration of rent and the progress in information technique. Their effects on the prices determined by suppliers were explained through concerned data. By combination of revenue management with the price design of products for renting on networks, the process of the design was introduced briefly. Aiming at the problems of the price design, several kinds of effective methods were outlined.