摘要
以理论和方法的应用为主,以其研究为辅,应作为MBA教与学的指导思想;在建设案例库方面应加强兄弟院校之间的合作;必须改变MBA学员到撰写毕业论文才明确导师的现状,学员进校后分研究方向或者学科小组有益于MBA的教学与科研;树立MBA的营销意识和融资理念,走专业化的MBA或EMBA的办学道路,是我国许多高校要突破的思维模式。
Taking theories and application of them as the main body while research as accessory part should serve as the guideline for NMA instruction. As for case base development, co-operation between partner universities should get strengthened. The problem that MBA students don't know his tutor until the arrival of graduation thesis should be addressed, as identification of research field or discipline group after students' admission benefit MBA instruction and research. Cultivating MBA marketing awareness & financing ideas and adopting the approach of professionalized MBA or EMB.A is the mode of thought for many China's HEIs( Higher Education Institutes) to achieve breakthroughs.
出处
《高等教育研究》
CSSCI
北大核心
2007年第10期80-82,共3页
Journal of Higher Education