待开发乡村旅游地客源市场调研方法探索——以攀枝花市迤沙拉村为例

An Exploration of Investigation Method Regarding the Tourist Market of Rural Tourism Destinations Yet To be Developed——A Case of Yishala Village,Panzhihua

由于待开发乡村旅游地的旅游业尚未起步,到访的旅游者很少,其客源市场统计信息的获得就存在较大困难,难以科学地测算其客源市场的需求规模。本文基于待开发乡村旅游地的城市目标导向和与其所属市级城市的内在依附关系,挑选出多个潜在客源市场需求规模的影响因子,设计了简单适用的市场调研方案和抽样调查问卷,建立了相应的测算模型,并将其应用于攀枝花市迤沙拉村的客源市场调研工作中,取得了较好的应用效果。

There are great difficulties in obtaining statistical information about the tourist market of rural tourist destinations yet to be developed, as there are few tourists going there. It is hard to calculate the scale of tourist market scientifically. Based on the urban target orientation of rural tourist destination and its intrinsic dependent relationship, the paper selects some influencing factors that affect potential market demand, designs simple and adaptable market investigation plans and sampling questionnaire and establishes corresponding calculating model. Better application effect has been gained by applying into the investigation of tourist market demand in Yihala Village, Panzhihua City.