佘山国家度假区旅游市场开发的思考

An Reflection on the Tourist Market Developing of Sheshan National Resort Area

通过对上海松江佘山度假区旅游资源评述,分析了佘山度假区旅游产品市场的发展现状,并运用SWOT模型、相关定性定量分析等方法,对佘山度假区旅游产品的市场进行剖析。针对佘山度假区旅游产品市场中存在的问题,提出了旅游市场的发展对策。

Through commentating on the present status of tourism resources of Sheshan national resort area, this paper analyzed the market development of tourism products in Sheshan resort area. Then this paper used the SWOT model, Qualitative and Quantitative Methods to analyze present problems and weaknesses. Finally focusing on the market problems the author brought out with development strategy to impel the Sheshan resort area to develop quicker and better.