文化传播:有针对性才有效果——以中国在俄罗斯举办“国家年”为例

Culture Communications:Pertinence Means Efficacy

研究中国在俄罗斯举办"国家年"过程中的文化传播问题,对于文化贸易赤字严重的中国来说,有很强的现实意义。在深入观察客观事实,归纳与探究所存在问题的基础上,发现了中俄关系中存在的具体问题和中国对外文化传播中普遍存在的问题,进而有针对性地运用文化传播学中模式维护功能、适应性理论和圈层性等理论,把针对普遍存在问题的解决方法具体运用到"国家年"活动中,提出了一些应该注意的方面和解决方法。

Studies of the cultural communication in China＇s National Year in Russia is of great significance for China which is facing a severe culture deficit. Through careful studies of some specific problems in Sino -Russia relations and some common problems in China＇s cultural exchanges with other countries, this paper focuses on the use of cultural communication theories in the efficiency of China＇s National Year in Russia.