摘要
数控机床产业是装备制造业的母机,是国家"十一五"规划中制定了振兴装备制造业的目标。本文从一新视角,讨论现时中国经济发展对机床市场的影响;市场竞争情况;服务经济对机床行业的改变;分析了现时我国机床同质化及使用率偏低的问题;建议机床企业需与客户共同创值,最后以案例指出在市场中找出增值点的重要性。
CNC machines are the master machinery, in equipment building. In the government＇s 11th Five-Year-Plan, objectives are set to vitalize the machinery, building industry. This paper discussed the impact of economic growth in China to machinery, building industry., the changes brought by service economy, problems in low utilization rate and homogenization of the machines. It pointed out that machine builders and users should work together to create values with illustrated examples about the importance of finding new value points in the market.
出处
《世界制造技术与装备市场》
2007年第6期79-84,共6页
World Manufacturing Engineering & Market
关键词
数控机床
市场策略
共同创值
NC machine
marketing strategy
value creation
