大学生消费行为的分析与引导

Analysis and Guidance on College Students' Consumption Behavior

本文在对大学生的消费结构及消费行为特征进行调查和分析的基础上,总结归纳出部分大学生消费中存在的一些问题,并提出了解决这些问题的方法与途径,强调引导大学生树立合理、适度、科学的消费观念和行为。

Basing on the investigation and analysis of the college students＇ consumption construction and behavior characteristics, this paper concludes some problems of college students＇ consumption, gives us countermeasures to solve such problems, and strengthen to lead students to built rational and scientific consumption value and behavior.