公共关系的应用研究

A Research on the Application of Public Relations

公共关系是一个泛概念，它既包括公共关系活动和过程，也具体指公共关系学科本身，根据不同的具体情况而定。公共关系——指的是现代公共关系、现代公共关系学、现代公共关系活动和过程，同时，它还指的是“古代的公共关系”、“古代的具有公共关系意识的行为和过程”。因此对于公共关系的应用研究从公共关系的源头出发，仅就中国古代的公共关系活动，或者说以中国古代的具有公共关系意识的活动为具体参照物，进行一些应用性的、可行性的研究。

Public relation is a conception with broad sense. It refers to the activities and processes of public relations, and public relation science as well according to different situations. On the other hand, it means modern public relations, modern public relation science itself, ancient public relations and ancient activities and processes with consciousness of public relations. So starting from the its origin, we some research about its practical applications compared with ancient activities and processes with consciousness of public relations.