摘要
旅游纪念品是旅游购物的重要组成部分,在现代旅游中扮演着极为重要的角色。但是,目前在开发旅游纪念品中还存在一些急待解决的问题。本文以韶山风景名胜区为例,在分析其旅游纪念品开发存在问题的基础上,提出了相应的对策建议。
The tourist souvenir is an important component of tourism shopping, which plays the most important role in tnodern tour. However. there are many problems needing to be solved emergently in the tourist souvenir developing. In this thesis, the author takes Shaoshan nationalpark as example, analysised the problems in it＇ s tourist souvenir, and then submitted corresponding countermeasure and suggestions.
出处
《特区经济》
北大核心
2007年第11期196-197,共2页
Special Zone Economy
基金
重庆市教育委员会人文社会科学研究项目"古镇民俗旅游资源开发的理论与实践研究"的阶段性成果
项目编号:SK0657。
关键词
韶山
旅游纪念品开发
问题
对策
Shaoshan
tourist souvenir developing
problem
countermeasure
