明清徽商的商业信息渠道

On Information Channels Employed by Hui Merchants in the Ming and Qing Dynasties

明清徽商充分利用宗族群体资源、文化教育资源、朋友人脉资源、传统通讯手段以及经营特色等构建了商业信息渠道网络。这些商业信息渠道使徽商在市场竞争中占有优势。

Hui Merchants in the Ming and Qing Dynasties set up business information channel systems by taking advantage of kinship network,educational resources,social association,traditional means of communicatin and management characteristic,which paved the way for their superiority in market competition.