摘要
介绍了旅游区域品牌的意义,从区域品牌建设主体出发,探讨了旅游业区域品牌建设的途径。
This paper introduces the significance of the regional brand of tourism, and starting from the main body of the regional brand construction, probes into the paths for the regional brand construction of tourism.
出处
《科技情报开发与经济》
2007年第10期119-120,共2页
Sci-Tech Information Development & Economy
关键词
区域品牌
旅游资源
品牌效应
regional brand
tourist resource
brand effect
