摘要
阐述了乡村旅游的概念及意义,分析了区域品牌对乡村旅游竞争力的作用,提出了创建乡村旅游区域品牌的新思路。
This paper expounds the concept and significance of rural tourism, analyzes on the functions of regional brand on the competitive force of rural tourism, and advances the new idea of constructing the regional brand of the rural tourism.
出处
《科技情报开发与经济》
2007年第11期154-155,共2页
Sci-Tech Information Development & Economy
关键词
乡村旅游
区域品牌
新农村建设
rural tourism
regional brand
new countryside construction
