电子商务与我国中小企业流通渠道拓展——以阿里巴巴公司的电子商务发展为例

E-commence and the Continuation of the Circulation Channel of Chinese Small and Medium-sized Enterprises——Taking the E-commence Development of Alibaba Corporation as the Example

分析了我国中小企业在流通渠道上面临的困境,以电子商务公司阿里巴巴的发展历程为例,提出以发展公共电子商务平台的手段来拓展中小企业产品的流通渠道的解决办法。

This paper analyzes on the difficulties of Chinese small and medium-sized enterprises in the circulation channel, and taking the development history of E-commence Corporation Alibaba as the example, advances some methods for solving the problem of widening the circulation channel of Chinese small and medium-sized enterprises with the manner of developing the public E-commence platform.