摘要
根据铁路在市场中的优势与不足,提出合理的营销策略,包括确定产品品牌、为旅客提供高水平的服务等。
According to the advantages and disadvantages of railway transportation in the market, this paper advances some rational marketing tactics such as determining the product＇s brand and providing the high level service for passengers.
出处
《科技情报开发与经济》
2007年第11期252-253,共2页
Sci-Tech Information Development & Economy
关键词
铁路客运
营销对策
品牌经营
passenger transport of railway
marketing countermeasure
brand management
