摘要
广告形式多种多样,其中感性诉求广告越来越被现代商业广告所应用。阐述了现代感性诉求广告的形成、创作的新思维及其应遵守的一般原则。
There are many forms of advertisements ,and emotional appeal advertisement is more and more applied in modern business. This article discuss on the forms of the emotional appeal advertisement, new ideas of creation and it＇s principle.
出处
《河南机电高等专科学校学报》
CAS
2007年第4期110-112,共3页
Journal of Henan Mechanical and Electrical Engineering College
关键词
广告
理性
感性思维
消费者
advertisement
sense
emotional thinking
customer
