2006年足球世界杯体育营销启示

The Inspiration of Implementation Sports Management and Sales in 2006 World-Soccer-Cup for Domestic Enterprises

体育赛事越来越多地成为企业实施营销的舞台,2006年足球世界杯更是成为国内外大小企业的练兵场。总结本届世界杯国内外体育营销的经验与教训,澄清国内对体育营销认识上的误区,对于国内企业成功实施体育营销将有重要的启示意义。

Sports events have been playing a great role in the stage of implementation management and sales for enterprise, 2006 World Soccer Cup was the maidan for all the enterprises. The author summarized the successful and failure experience and clearing the misunderstanding of the sports management and sales, the author indicates that the 2006 World Soccer Cup has a big significance and inspiration for domestic enterprise implementing management and sales.