传播者、受众、渠道:博客传播的深层机制

Disseminators,Audience,and Channels:A Study of the Profound Mechanism of Blog Dissemination

博客世界不仅是一种传播媒介,更是一种复杂的社会构成,从多种学科视角去认识博客,才能更深入地认识博客世界的本质,以及它对社会产生影响的内在规律。文章试图超越传播学这种单一维度,更全面地透视博客传播中的传播者、受众和传播渠道这三个要素及其作用机制。博客虽然有分权的作用,但这并不意味着权力的平等,在博客世界,将出现新的权力关系。

The Blog World is not merely a medium, but also a complex social composition. Only by getting familiar with it from the perspective of multiple disciplines, can we gain a deeper understanding of the nature or character of the Blog World and of the inherent patterns in which it exerts influence on society. Attempting to transcend the single dimension of communication, this paper is intended to analyze and dissect more comprehensively the three important elements -- disseminators, audience, and disseminating channels in the process of the Blog dissemination, as well as their function mechanism. Although the Blog has the function of dividing or separating power, yet it does not mean equality of power or authority. And new power relations are bound appear in the Blog World.