浅议企业的品牌策略

Discussion on the Brand Strategy of Enterprise

分析了国内企业实施品牌策略的意义和现状,提出了企业实施品牌策略的建议和对策,并对企业选择不同的品牌策略方案进行了探讨。

This paper analyzes the significance and the present situation of implementing the brand strategy in Chinese enterprises, advances some suggestions and countermeasures on implementing the brand strategy in enterprise, and probes into selecting the deferent schemes of brand strategies for enterprises.