利用SPSS分析陕西工业旅游市场需求

To Analyze the Industrial Tourist Market Demand in Shaanxi by the SPSS Software

工业旅游是以现有的工厂、企业、公司及在建筑工程等工业场所作为旅游客体的一种专项旅游,陕西涉及较少。但陕西工业旅游资源丰富,潜力无限。通过对陕西工业旅游的市场调研,利用专业统计SPSS软件进行系统分析,对市场的评价由定性转化为定量,更为陕西开展工业旅游开发提供了新思路。

Industrial tour, as a specialized travel, that takes the factories, enterprises, companies and such industrial sites as construction projects as tourist places are rare in Shaanxi province. However, the rich tourist resources in Shaanxi make it a potential tourist site. The investigation of the tourist market and the analysis by SPSS software which change the qualitative assessment of the market into a quantitative one suggests a broad prospect for the industrial tour in Shaanxi.