论我国企业开拓东盟市场的商标策略

Comments of ASEAN Nation’s Trademark Law-and the Enterprises’Trademark Strategies in Exploiting ASEAN Market

近年来，伴随着中国一东盟自由贸易区的快速建设，基于双方便利的贸易制度安排，优越的地缘因素，相似的文化背景，东盟国家已成为中国企业境外投资的首选之地。中国对东盟的投资每年以60％以上的速度增长，仅2006年上半年投资额达1．52亿美元，相比2002年的6633万美元，增长了229．16％。

With the rapid development of China-ASENA free trade area,ASENA countries has becoming a hot investment region for enterprises of China. But some of them did not achieve expected benefit,at the same time some enterprises encountered trademark snatch-registers in ASENA.This article give a brief introductions of the ASEAN countries trademark system ,and puts forward some relative advice on trademark design, usage ,protection and the relief measures after trademark infringement.