试析中国与东盟国家的旅游竞争力

Analysis on the Tourism Competitiveness of China and ASEAN

作为中国与东盟重要的产业部门，各国的旅游竞争力是其旅游业与国外旅游业之间相互比较的生产力。中国与东盟国家的旅游竞争力优势主要体现为各国政府的旅游优先发展政策和旅游价格的竞争优势。中国与东盟目前通过加强区域旅游合作，实施区域服务贸易自由化和旅游一体化策略以促进区域旅游竞争力的提升。

Tourism is one of the most important service sectors in China and ASEAN. By using the appraising system of the tourism competitiveness of World Economic Forum, this paper analyzes the factors that affects their tourism competitiveness （i.e., regulatory framework, business environment and infrastructure, human, cultural and natural resources）,and raises that regional integration would help to enhance their tourism competitiveness.