基于电子化供应链管理的动态定价数学模型的研究

A research on the dynamic pricing model based on E-supply chain management

随着不确定性因素在商业交易中的越来越突出的影响,考虑价格随机波动的动态定价研究成为管理经济学的重要课题。作者把随机误差所带来的不确定因素引入制造商主导定价数学模型,引入零售价格的期望、方差和转移价格的期望,将不完全信息博弈转化为完全信息博弈,并结合最优生产和存储模型,运用泛函极值方法解决供方先动需方后动的转移价格定价问题。获得了最优转移价格的预期pe1的结构模型和预期价格与价格波动的比例关系,进而指出掌握定价主动权的制造商一方掌控了大部分利润。

Because the influence of the uncertain factor on business trade is getting more and more important, a research on the dynamic pricing considering the price random undulation becomes an important problem in managerial economics. In this paper, the authors introduce the uncertain factor that produced by the random errors into the dynamic pricing model of the manufacturer predominance. By introducing the expectation and the variance of the retail price and the expectation of transfer price, the authors change the game of incomplete information to the game of complete information and combine the optimal production with storage model to resolve the problem of optimal pricing about transfer price by the extremum of function method. The authors acquire the structure model of the expectation about optimal transfer price and the proportional relation between the expectation price and the undulation of the price, and point out that the manufacturers have the active power to control the most profit.