摘要
识别并培育我国专业出版业的核心竞争力,有助于推动行业整体水平的提高,培育其参与国际竞争的能力。专业出版业的核心能力包含三个关键要素:新颖及时的专业信息、科学合理的营销模式、高素质的专业人才。正确定位细分市场,提高内容创新能力,推进产业集中度能够有效增强专业出版业的核心竞争力。
Distinguishing and cultivating the core competency of Chinese prefessional pullishing industry can not only advance the growth of the industry, but also boost its competency in international competition. The core competency includes three key factors, timely prefessional information, resonable business mode and outstanding team. Accurately orientating maket, enhancing capability ofprefessional publishing industry effectively could strenthen the core competency.
出处
《云梦学刊》
2007年第6期154-156,共3页
Journal of Yunmeng
关键词
专业出版业
核心竞争力
产业集群
professional publishing industry
core competency
Industry mustering
