摘要
本文通过四象限分类模型,将采购物品分为关键物品、瓶颈物品、常规物品和杠杆物品。同时引入了供应商知觉模型,将供应商对采购商的知觉分为核心型客户、发展型客户、边缘型客户以及剥削型客户。在将采购物品分类模型与供应商知觉模型相结合的基础上,分别阐述了四种类型采购物品的采购对策,理想供应商的选择,以及采购商应如何操作等问题。
Through the Supply Positioning Model, items are grouped into four types: routine, bottleneck, critical and leverage items. At the same time by applying the Supplier Perception Model, buyers are also grouped into four types: marginal, develop, core and exploit buyer. Based on the combination of the two models, we expatiate the operational strategies, purchase guides, desirable characteristics of supplier and buyer characteristics of the four types of items respectively.
出处
《中国市场》
北大核心
2007年第41期112-115,共4页
China Market
关键词
采购物品分类
采购战略
杠杆物品
purchase item types
purchase strategy
leverage items