摘要
在镇坪旅游开发的SWOT(strength,weakness,opportun ities and threats,即优势、劣势、机遇和竞争对手)分析基础上,提出镇坪旅游以"自然国心清凉镇坪"进行形象定位和鸡心岭旅游品牌开发带动全县旅游发展,进行跨省区、县域旅游合作,深化旅游文化内涵,注重旅游营销,开发旅游商品,优化投资环境,培养旅游管理人才等发展策略。
Based on the SWOT （strength, weakness, opportunities and threats ） analysis of Zhen ping county tourism industry, the essay puts forward the projects： first; to set up the tourism image of the country natural heart, cool Zhen ping and jixinling as the tourism brand, second; to begin tourism cooperation among the neigh- boring area, deepening the tourism culture connotation, attach importance to tourism marketing and commodity; third; to improve the investing environment and the quality of the tourism management talents
出处
《安康学院学报》
2007年第6期46-49,共4页
Journal of Ankang University
关键词
镇坪
旅游开发
SWOT分析
开发策略
Zhen ping county
tourism development
SWOT analysis
development strategies
