“福娃”的文化意义及其英译

The Cultural Meaning and the English Translation of "Fuwa"

论述了2008年北京奥运会吉祥物"福娃"的文化意义,结合词语文化意义的特点,分析了其英译名"Friendlies"的语用失误和"Fuwa"的语用歧义,建议其名字为"Fúw"。

This paper discusses the cultural meaning of ＂Fuwa＂-the Mascots of 2008 Beijing Olympic Games. In the light of the features of the cultural meaning in words,＂ the paper analyses the pragmatic failure in its English translation ＂Friendlies＂ and the ambiguity in another English translation ＂Fuwa＂.The author tends to have its name as ＂Fuwa＂.