模糊偏序关系及其在消费者广告偏好方面的运用

Fuzzy Partial Ordering Relation and Its Application of Testing Consumer Advertising Preference

本文提出建立模糊偏序关系矩阵的可行途径，以大学生广告媒体偏好实验为例，论证了采用本文所建立的模糊偏序关系矩阵进行排序的方法是研究消费者广告偏好的一种较佳的方法。同时讨论了模糊偏序法的利与弊。

this study, a feasible way of establishing the matrix of a fuzzy partial ordering relation (FPOR) is Provided. An experiment of advertising preference is conducted in which the method using the matrix to form an order has been proven to be one of the best methods to make n ordinal scale Implications of the FPOR method are also discussed.