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Microtrends the Small Forces Behind tomorrow's Big Changes——Advisor to Hillary Clinton and pollster extraordinaire Mark Penn on how a few people can effect very big changes

Microtrends the Small Forces Behind tomorrow's Big Changes——Advisor to Hillary Clinton and pollster extraordinaire Mark Penn on how a few people can effect very big changes
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摘要 Mark Penn is a polarizing force. Sometimes called the most powerful man in Washington,Penn is chief advisor to Hillary Clinton's Democratic Party presidential campaign as well as CEO of PR giant Burson- Marsteller, which is owned by the WPP Group, the company that in 2001 made Penn a very rich man by buying his consulting firm. He has also advised such major political figures as Bill Clinton and Tony Blair as well as multinational companies including Coca-Cola, McDonald's. KFC and Microsoft.
出处 《China International Business》 2007年第12期50-50,共1页 中国外经贸(英文版)
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