摘要
采取问卷调查,访谈,文献资料等方法,在欧洲进行实地调查,深入了解和分析中国武术目前在国际上的发展情况及存在问题,从经济学角度提出中国武术在国际化推广过程中的一些"经营"建议,为中国武术走向世界提供浅见。
Through using the method of questionnaire, interviews and literature review, this paper makes deeply investigation on developing condition and exiting problem of Chinese martial art in Europe. Moreover, on the economic point of view, the author puts forward his own suggestion on the internationalization promotion of the Chinese martial art.
出处
《中国体育科技》
CSSCI
北大核心
2007年第6期27-30,90,共5页
China Sport Science and Technology
关键词
武术
文化
国际化
发展
经营
策略
martial arts
culture
internationalization
development
management
strategy