旅游前准备行为、游客成熟度与旅游期望的相互关系

On the Relationship between Pre-trip Preparations,Tourists' Maturity and Tourist Expectation

目前,游客旅游前准备行为的相关研究还是空白。笔者从一些案例中得到启示,认为旅游前准备、游客成熟度与旅游期望明确度、超过期望程度之间可能存在一些联系。数据通过问卷调查获得,并由因子分析将游客旅游前准备的18个观测变量萃取为4个因子,分别是:深入性准备、态度性准备、保健性准备和基础性准备。通过回归分析得到了4个因子与其他变量之间的路径关系图,结果显示:深入性准备和态度性准备可能是判断游客成熟度的标志,并对旅游期望明确度产生正面影响;游客旅游前明确此行的旅游期望对实地旅游超过期望的程度有重要影响。

Currently,we still lack the relevant study on tourists＇ pre-trip preparations. The author,getting enlightenments from some cases of study,holds the view that there might be some relationship between pre-trip preparations,tourists＇ maturity,tourist expectation and over-expectation.The data are obtained through questionnaire survey,and four factors including in-depth,attitude,health care and basic preparations are extracted from 18 observation variables about pre-trip preparations.Four factors and path relations of other variables are obtained through regression analysis.The result shows that in-depth and attitude preparations are probably signs that judge a tourists＇ maturity,which produces positive influence on tourist expectation.Tourists＇ definitude of tourist expectation before a trip may exert important influence on over-expectation during travel.