南通市特色旅游商品开发研究

Developing Local Special Tourist Commodities in Nantong

特色旅游商品开发有助于调整南通旅游产业的收入结构。在开发中应注重市场需求的调研,弘扬“江海文化”和“第一城文明”,体现南通地方特色,强化宣传和营销,重视专业人才的引进与培养,切实提高南通旅游商品的竞争力与吸引力。

Developing specialized tourist commodities will benefit the tourism industry of Nantong. To strengthen the charm of the Nantong tourist commodities, the tourist commodities should meet the marketing demands, inherit traditional culture of ＂the Yangtze River valley and coast＂ and ＂civilization of the pioneer city of modern China＂, show the local features, enhance the promotion, and focus on introducing and cultivating the specialists.