对运动休闲消费热的解读——透视当前中国消费方式的一个视角

Interpret the Consumption Passion for Sports Leisure——A view into the way of consumption in current china

随着改革开放的不断推进,我国消费领域发生巨大变迁,消费日渐成为人们日常生活的重要部分,并对经济、社会结构产生重要影响。运动休闲消费是纷繁复杂的消费世界的一角,通过对运动休闲消费热的解读,有益于理解当代消费的转型。

With the promotion of reform and open-up policy, there has taken great changes in the field of consumption in our country. Consumption has gradually become an important part of people＇ s daily life,which brings up vital influences to the economic and social structure. The analysis of the consumption passion for sports leisure, an aspect of the consumption world, will contribute to the understanding of the transfer of contemporary consumption.