论市场营销中的心理定价策略

Psychology Price Tactics in Discussing the Marketing in Marketplace

价格是市场营销组合的重要组成部分,价格很大程度上决定着产品能否畅销,关系着企业和消费者的利益;根据不同消费者的购买心理,制定出买卖双方都能接受的价格,对提高市场占有率有很大的推进作用。

The price is the significant component part in the market marketing. In very great degree the price decides whether the product does sell well or not, and affects the benefit with consumers and the enterprises. On the basis of the purchase psychology of different consumers, it can form the price that the enterprise and the consumers can both receiv. It has the very big impetus function to enhance the market share.