电子商务调查系统中的模糊综合评价应用

The application of Fuzzy quality synthetic evaluation in electronic commerce investigation system

电子商务调查系统是基于Web界面的跨平台应用系统,能向Internet用户提供交互式、个性化的问卷调查服务。本文采用模糊综合评价方法进行在线调查评价,是企业营销、推广产品化服务、了解客户需求方面的重要手段,也是网络互动的功能之一。对于企业的发展具有重要的参考价值。

The electronic commerce investigation system is based on the Web contact surface cross platform application system, it can provide interactive and personalization questionnaire survey service to the Internet user. The using of the fuzzy quality synthetic evaluation method is important method of enterprise marketing, popularizing commercialization serve, finding customer of demand, it is one of the functions of network Interaction too.