网络环境客户知识挖掘与管理

Mining and Managing Customer Knowledge in Networked Environment

以零售业为背景提出一个客户知识挖掘系统框架,运用关联规则和聚类分析方法挖掘客户知识,同时提出一个客户知识管理体系结构,对客户知识进行维护和管理,实现知识共享、创新和增值。

This paper proposes a system framework for mining customer knowledge based on a retailing background applying the methodologies of association rules and clustering analysis and meanwhile proposes a customer knowledge management infrastructure to maintain and manage customer knowledge acquired, which can help to realize knowledge sharing, innovation and added value