浙江省休闲度假产业发展实证研究

An Empirical Analysis on the Industry of Leisure and Vacation of Zhejiang Province

旅游产业升级指由单一的观光型旅游向复合的休闲度假型转变。本研究通过问卷调查获得供需方数据,得出目前浙江省旅游正向休闲度假型转变,游客对休闲度假的潜在需求相当大。采用因子分析的方法识别出了"休闲型旅游服务""休闲环境""基础性服务""民俗民风"四大因子显著影响浙江省休闲度假产业的发展,利用T检验对比分析供需方一致性,进一步研究浙江省休闲度假产业发展的供求矛盾及成因,并对此提出了相应的对策。

Upgrading of tourism industry means transforming the mode of tour from single sightseeing to compounding vacation. By distributing questionnaires, this article gets the data of demand and supply and finds that the mode of tourism of Zhejiang Province is transforming to vacation and people＇s potential demand is quite strong. Then this research identifies several key factors which are strikingly influencing the development of vacation industry of Zhejiang Province by factor analysis and makes independ- ent-sample T test for the consistence of demand and supply , finally bringing up several countermeasures, accordingly.