1Wolfgang Ulaga.Customer Value in Business Markets [J ].Industrial Marketing Management 30,2001 : 315-319.
2Heinz K. Stahl et al.Linking customer lifetime value with shareholder value [J].Industrial Marketing Management 32, 2003 : 267-279.
3C.J. McNair,Lidija Polutnik and Riccardo Silvi.Customer Value: A New Kind of Cost Management [J].The Journal of Corporate Accounting & Finance, March/April 2001.
4Zhilin Yang and Robin T. Peterson,Customer Perceived Value,Satisfaction,and Loyalty:The Role of Switching Costs, Psychology & Marketing,Vol.21 (10) :799-822(October 2004).
