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从CBA新赛季改革看我国篮球职业化发展前景 被引量:10

Research on the Future of Basketball Professionalization in Our Country from the Revolutions of CBA New Season
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摘要 2005-2006 CBA职业联赛的新赛季进行了从合作模式、准入标准、赛制等多方面进行了改革,为我国篮球职业化的发展奠定了坚实的基础。通过对CBA新赛季的职业化改革的研究,探讨了我国篮球职业化的发展前景。研究结果表明CBA新的合作模式将为我国篮球职业联赛的运营提供保障;“准入制”将使职业俱乐部走向规范;赛制进一步改革将使职业联赛更具悬念和观赏性;服务赞助商将是CBA职业联赛的推广根本;服务媒体将有助于CBA品牌塑造。 In 2005-2006 CBA made a lot of game system in model of cooperation,standards of entering,and game system plays etc,which made steady base for basketball professionalization in our country.The paper researched the future of basketball professionalization in our country,through analyses of the professionalization revolutions of CBA new season.Researching results showed that new model of cooperation of CBA would provide our country basketball professional games with running guarantee,standards of entering would standardize the clubs,Further game system reform would make games more suspending and interesting,sponsor servicing would be the base of CBA,media servicing would benefit the brand of CBA.
出处 《西安体育学院学报》 北大核心 2007年第2期24-27,共4页 Journal of Xi'an Physical Education University
关键词 CBA 新赛季改革 篮球职业化 CBA new season revolutions basketball professionalization
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参考文献2

  • 1孙民治 王贺立.篮球运动高级教程[M].北京:人民体育出版社,2002.1-47.
  • 2戴维·卡特.经营体育-美国体育领袖的商业之道[M].北京:中国人民大学出版社,2004..

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