跨国公司的文化差异与竞争优势

The Cultural Differences and Competitive Advantages of Transnational Companies

国际企业跨文化经营时,必然遭遇文化差异的冲击。跨文化管理经常只关注文化差异的负面影响,因此,国际企业在文化整合时重视文化融合。然而,多元化的文化也有积极的、可供利用的一面。在认识、理解、尊重不同文化的基础上,国际企业的文化整合应该由文化融合走向文化镶嵌,并从文化差异中获得竞争优势。

Transnational enterprises will surely encounter culture shock in transcultural operation. Transcuhural management often pays attention to only the negative influence of cultural differences. Hence international enterprises attach importance to the culture merge in culture integration. However,pluralistic culture has its own positive and useful aspects. On the basis of knowing, understanding and respecting different cultures, the cultural integration of international enterprises should go from culture merger to culture inlay and obtain competitive advantages from cultural differences.