摘要
本文通过对旅游网站的网页信息进行符号性分析,概括了旅游网站上的符号传播模式、内容、类型和功能。本文认为,旅游网站的符号是影响旅游需求产生和实现的重要因素。
This paper applies semiotic approach to analyze webpage information of some tourist websites and summarizes communication patterns of the signs and contents, categories and functions of them. The authors conclude that the signs used by tourist websites are crucial factors which are very important influential factors in the generation and fulfillment of tourist needs.
出处
《旅游科学》
CSSCI
2007年第5期46-51,共6页
Tourism Science
关键词
旅游符号
旅游网站
符号功能
符号学方法
tourist signs
tourist websites
function of signs
semiotics perspective
